An Assessment of Development Communication as a Tool for Rural Women’s Economic Empowerment in Lafia Local Government Area, Nasarawa State
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Background of the Study
Rural women are central to economic development, particularly in Nigeria, where they contribute significantly to agriculture, small-scale enterprises, and household management. However, systemic challenges such as limited access to resources, education, and decision-making power hinder their economic empowerment. Development communication, which emphasizes participatory and inclusive approaches, offers a pathway to address these barriers by disseminating information, fostering skills development, and creating platforms for collective action (Adebayo et al., 2023; Musa & Hassan, 2024). In Lafia Local Government Area, Nasarawa State, rural women face unique socio-economic challenges, including gender inequality and restricted access to markets. Recent studies indicate that targeted communication strategies, such as community radio programs, women-focused workshops, and mobile technology campaigns, can significantly enhance women's access to information and resources (Ojo et al., 2025). By empowering rural women through development communication, communities can achieve broader economic and social development outcomes.
1.2 Statement of the Problem
Despite their significant contributions to local economies, rural women in Lafia LGA remain marginalized, with limited access to critical resources and decision-making opportunities. The absence of effective development communication strategies exacerbates these issues by failing to address the unique needs of women in these communities (Okonkwo & Ibrahim, 2023). Research highlights a disconnect between the available communication channels and rural women's preferences, resulting in poor engagement and limited impact (Adamu et al., 2024). Without strategic interventions, efforts to promote rural women's economic empowerment will continue to face significant obstacles. This study assesses how development communication can bridge these gaps and serve as a catalyst for rural women's economic empowerment in Lafia LGA.
1.3 Objectives of the Study
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To evaluate the role of development communication in promoting rural women’s economic empowerment in Lafia LGA.
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To identify effective communication strategies for engaging rural women in economic activities in Lafia LGA.
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To assess the impact of development communication on rural women’s access to resources and decision-making power in Lafia LGA.
1.4 Research Questions
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What role does development communication play in promoting rural women’s economic empowerment in Lafia LGA?
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Which communication strategies are most effective for engaging rural women in economic activities in Lafia LGA?
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How does development communication impact rural women’s access to resources and decision-making power in Lafia LGA?
1.5 Research Hypotheses
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Development communication significantly promotes rural women’s economic empowerment in Lafia LGA.
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Certain communication strategies are more effective in engaging rural women in economic activities in Lafia LGA.
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Development communication enhances rural women’s access to resources and decision-making power in Lafia LGA.
1.6 Significance of the Study
This study provides valuable insights into the potential of development communication as a transformative tool for empowering rural women in Lafia LGA. The findings will guide policymakers, NGOs, and community leaders in designing inclusive communication strategies that address gender-specific challenges. By emphasizing participatory approaches, the study contributes to efforts aimed at reducing gender inequality and fostering sustainable economic development. It also enriches academic literature on gender, communication, and rural development.
1.7 Scope and Limitations of the Study
The research is confined to Lafia Local Government Area, Nasarawa State, focusing on the role of development communication in promoting rural women’s economic empowerment.
1.8 Operational Definition of Terms
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Development Communication: The strategic use of communication to empower marginalized groups and promote sustainable development.
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Rural Women: Women living in rural areas who engage in agriculture, small-scale enterprises, or domestic activities.
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Economic Empowerment: The process of improving an individual’s access to resources, opportunities, and decision-making power to enhance economic outcomes.
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